TOP LABELS: Additive
TOP LABELS: Additive A sublabel of EMI, primarily releasing progressive trance and Euro-trance music. Used by EMI to test the reception of contracts before a full commercial release on Positiva. Parent Label: EMI As a label exclusively releasing 12-inch records, Additive provided a useful testing ground for parent label EMI, which could assess the commercial potential of (usually) foreign trance productions. The most successful transition was to sister label Positiva, where full CDs and 12-inch albums were released. This included tracks like Brainbug's "Nightmare," Marc Et Claude's "La," Ayla's "Ayla," DJ Sakin & Friends' "Protect Your Mind," Fragma's "Toca Me," and Aurora's "Hear You Calling," which (after being re-released on Positiva) reached the UK Top 30 singles chart. While this system was certainly very effective, some tracks that enjoyed strong DJ support didn't make it onto Positiv...